2016-11-08 · Facebook (in Russian)

Relationships with residents are the main capital

Feedback, remember? Like the instruments on an airplane's panel. If they show something other than what the pilot wants to see, the pilot doesn't get upset and doesn't tape over the "wrong" instrument

Put yourself in the resident's place.

What if your power goes out and you're a girl who doesn't know how to switch the circuit breaker back on? You'll panic. Guys can panic too; not everyone's dad taught them how to deal with electrics.

You expect help from the person closest to you: a specialist at Liga's concierge office. It's just like in a relationship.

You would call your boyfriend and ask him to help you switch the breaker on. And he says "I'm busy, some other time" or "deal with it yourself." What kind of relationship would you have with a guy like that, would you love him?

And what if he came over right away and helped? Or quickly and clearly explained how to do it all yourself? Then a different relationship appears.

That is exactly what we need to create here too. Relationships with residents are Liga's main capital. Everything else, any management company can copy and repeat if it really wants to, but relationships are something that takes years to build

Translated from Russian. First published on Facebook on November 8, 2016.