2021-10-07 · Facebook (in Russian)

Digitalizing a management company is not a resident app

Yesterday at the 100+ forum I spoke at the Profitbase conference on proptech 🔧.

Digitalizing a management company is not a smart home and not a resident app. It is setting up business processes so that the company can earn more money by becoming more efficient. And efficiency will inevitably lead to more joy of living in the building for the resident.

Most housing offices don't work very well not because they are villains. But because the current market and their business processes don't allow them to stay profitable.

For a developer, its management company is a black box. It has to trust the subjective opinion of the director, for whom poor work is the fault of the wrong residents, the weather, anything except the quality of management. Evaluating work on the basis of objective numbers and the right conclusions from them is what digitalization is

Developers need to calculate the right fee and promote it among residents while the building is still under construction. You can't service a complex building with telemetry, fire suppression and alarms, pumps, lighting, video and access systems at the municipal rate set for Soviet-era panel blocks. Many try

The cost of operating a building over its whole life is twice the cost of building it. Developers need to think about this when it comes to management companies. In the long run, taking your management company seriously will definitely pay off

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Translated from Russian. First published on Facebook on October 7, 2021.